Charles-Félicien Tissot and his son Charles-Émile Tissot founded the company in Le Locle, Switzerland in 1853. Since its beginnings, Tissot has produced watches based on high technology, special materials, advanced functionality and great design. What is also important, with mid-price range of its timepieces, Swiss watchmakers made excellence accessible. The company also fathered the first anti-magnetic watch in 1929-1930 and the world’s first plastic watch, Idea 2001, released in 1971. Company expanded its ‘experiments’ with watches, creating timepieces of rock, wood and pearl. Amazing growth of Tissot Watch Company leads to its revolutionary touch-screen technology T-Touch watch, with sensitive sapphire glasses, compasses, thermometers, barometers and altimeters. Moreover, there are some Tissot models, which had become famous thanks to Sarah Bernhardt, Carmen Miranda, Elvis Presley, Grace Kelly and Nelson Mandela. Of course, those watches are not only a privilege of celebrities.
Tissot is waiting for all who does not accept the ordinary and the average. As official timekeeper for NASCAR and MotoGP racing, as well as the World Championships of cycling, fencing and ice hockey, Tissot Watch Company has been demonstrating its accuracy. Swiss watchmaker was also a key sponsor for the Formula one teams Lotus, Renault and Sauber.
The role of the Tissot promoters take actress and model Deepika Padukone, 2006 Fencing World Champion Margherita Granbassi, English football star Michael Owen, 2005 MotoGP 125cc World Champion Tom Lüthi, 2008 NHL Draft 1st overall pick Steven Stamkos. The first woman to win an IndyCar race, Danica Patrick, participated in the creation of women watches, while 2006 MotoGP World Champion Nicky Hayden represented a famous collection, which includes Tissot Quadrato model. Swiss watch brand offers a number of watches, selected in Touch, T-Sport, T-Trend, T-Classic, T-Gold, T-Pocket and Heritage collections.